wordpress blog stats
Connect with us

Hi, what are you looking for?

ZEE5 content to be available on RailYatri through sachet subscriptions

RailYatri users will now be be able to access ZEE5 for 7 days. This is a bundling of service where RailYatri users will be charged while booking their train tickets. Its users will be able to watch and download ZEE5 content. Once the ticket is paid for, ZEE5 will get access to the user details (to register them on ZEE5) and their travel dates to offer this service. It is unclear what this will cost, and we’ve reached out to ZEE5 to know more.

We imagine that the sachet subscription will be quite useful for travellers given network connectivity issues in trains. There is yet to be a similar offer or tie up between service providers, although a sachet subscription for travel makes a lot of sense. We won’t be surprised if there are more such short term subscription tie ups in the future. ZEE5 stands to benefit from RailYatri’s 30 million users (unclear whether monthly or any other time period).

Zee’s recent tie ups

ZEE5 has been in a rapid expansion mode ever since its launch in February this year. It recently launched globally, and tied up with Xiaomi to make all its content available across all Xiaomi’s LED TVs. ZEEL, ZEE5’s parent company, tied up with Jio after an on-off struggle regarding pricing. In August, Zee also partnered with Bharti Airtel to create exclusive content for Airtel TV and ZEE5 for the next 3 years. Currently, it claims to have 3,500 movies, 500 TV shows, 4000 music videos, 35 theatre plays and 90 live TV channels in 12 languages.

RailYatri funding

In April this year, RailYatri raised Series B funding of an undisclosed amount led by Omidyar Network with participation from its existing investors including Nandan Nilekani, Blume Ventures and Helion Venture Partners. At the time, RailYatri’s co-founder and CEO Manish Rathi said that it plans to reach 10 million annual transaction rate this year, which the funding would help it achieve.

In January, RailYatri acqui-hired Kochi-based food-delivery start-up YatraChef for an undisclosed amount to manage the pan-India supply side of its last mile delivery business.

Advertisement. Scroll to continue reading.

Update: The headline has been updated to fix a typo (able –> available)

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ