wordpress blog stats
Connect with us

Hi, what are you looking for?

ZEE5 content to be available on RailYatri through sachet subscriptions

RailYatri users will now be be able to access ZEE5 for 7 days. This is a bundling of service where RailYatri users will be charged while booking their train tickets. Its users will be able to watch and download ZEE5 content. Once the ticket is paid for, ZEE5 will get access to the user details (to register them on ZEE5) and their travel dates to offer this service. It is unclear what this will cost, and we’ve reached out to ZEE5 to know more.

We imagine that the sachet subscription will be quite useful for travellers given network connectivity issues in trains. There is yet to be a similar offer or tie up between service providers, although a sachet subscription for travel makes a lot of sense. We won’t be surprised if there are more such short term subscription tie ups in the future. ZEE5 stands to benefit from RailYatri’s 30 million users (unclear whether monthly or any other time period).

Zee’s recent tie ups

ZEE5 has been in a rapid expansion mode ever since its launch in February this year. It recently launched globally, and tied up with Xiaomi to make all its content available across all Xiaomi’s LED TVs. ZEEL, ZEE5’s parent company, tied up with Jio after an on-off struggle regarding pricing. In August, Zee also partnered with Bharti Airtel to create exclusive content for Airtel TV and ZEE5 for the next 3 years. Currently, it claims to have 3,500 movies, 500 TV shows, 4000 music videos, 35 theatre plays and 90 live TV channels in 12 languages.

RailYatri funding

In April this year, RailYatri raised Series B funding of an undisclosed amount led by Omidyar Network with participation from its existing investors including Nandan Nilekani, Blume Ventures and Helion Venture Partners. At the time, RailYatri’s co-founder and CEO Manish Rathi said that it plans to reach 10 million annual transaction rate this year, which the funding would help it achieve.

In January, RailYatri acqui-hired Kochi-based food-delivery start-up YatraChef for an undisclosed amount to manage the pan-India supply side of its last mile delivery business.

Update: The headline has been updated to fix a typo (able –> available)

Advertisement. Scroll to continue reading.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

 Zee Entertainment CEO Punit Goenka also announced the new lower price of Zee5’s annual subscription plan and commented on the streaming platform’s pay-per-view experiment...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ