RailYatri users will now be be able to access ZEE5 for 7 days. This is a bundling of service where RailYatri users will be charged while booking their train tickets. Its users will be able to watch and download ZEE5 content. Once the ticket is paid for, ZEE5 will get access to the user details (to register them on ZEE5) and their travel dates to offer this service. It is unclear what this will cost, and we’ve reached out to ZEE5 to know more.
We imagine that the sachet subscription will be quite useful for travellers given network connectivity issues in trains. There is yet to be a similar offer or tie up between service providers, although a sachet subscription for travel makes a lot of sense. We won’t be surprised if there are more such short term subscription tie ups in the future. ZEE5 stands to benefit from RailYatri’s 30 million users (unclear whether monthly or any other time period).
Zee’s recent tie ups
ZEE5 has been in a rapid expansion mode ever since its launch in February this year. It recently launched globally, and tied up with Xiaomi to make all its content available across all Xiaomi’s LED TVs. ZEEL, ZEE5’s parent company, tied up with Jio after an on-off struggle regarding pricing. In August, Zee also partnered with Bharti Airtel to create exclusive content for Airtel TV and ZEE5 for the next 3 years. Currently, it claims to have 3,500 movies, 500 TV shows, 4000 music videos, 35 theatre plays and 90 live TV channels in 12 languages.
In April this year, RailYatri raised Series B funding of an undisclosed amount led by Omidyar Network with participation from its existing investors including Nandan Nilekani, Blume Ventures and Helion Venture Partners. At the time, RailYatri’s co-founder and CEO Manish Rathi said that it plans to reach 10 million annual transaction rate this year, which the funding would help it achieve.
In January, RailYatri acqui-hired Kochi-based food-delivery start-up YatraChef for an undisclosed amount to manage the pan-India supply side of its last mile delivery business.
Update: The headline has been updated to fix a typo (able –> available)