wordpress blog stats
Connect with us

Hi, what are you looking for?

Matrimony.com PAT down 30.3% to Rs 13.4 Cr in Q2-FY19 on seasonality and higher marketing spends

Matrimony.com Financial Results for Q2-FY19 (versus Q2-FY18)

  • Consolidated Revenue: Up 5.4% to Rs 88.17 Crores from Rs 83.59 crores
  • Profit After Tax: Down 30.3% to Rs 13.4 crores from Rs 19.2 crores.
  • Net Profit before Tax: Down 3.2% to Rs 18.2 Crores from Rs 18.8 Crores. PBT margin was 20.7%, down from 22.5%.
  • EBITDA: down 15.53% to Rs 17.4 Crores from Rs 20.6 Crores. EBITDA margin down to 19.7% up from 24.6%
  • Marketing spends: Rs 5.8 Crores
  • Gross margin before marketing expenses: 41.0% versus 40.1%

Matrimony.com, an online matchmaking service focused on the matrimonial market, has over 300 community sites. In a statement, Murugavel Janakiraman, founder of Matrimony.com said that Q2 revenue was impacted due to seasonality, and the lower margins were due to higher marketing spend.

In any case, the matrimonial market is seasonal in nature, and customers aren’t expected to continue using the site once they get married. It’s likely that marketing spends will continue to remain high, and the focus will be on acquiring new customers, since retention is unlikely to be a significant consideration.

It’s not surprising that the company “will continue to invest additionally in marketing and as a result the EBITDA margin will be lower than the earlier period. Talent pool has been strengthened across the organisation which should result in higher performance in the coming quarters.” Note that last quarter, after expanding to the UAE, and launching in 8 Indic languages, Janakiraman had said that there would be higher marketing spend and “we expect to get back to much healthier growth.”

Matrimony.com’s service segments include matchmaking, and services like MatrimonyMandaps for wedding venue booking, MatrimonyPhotography for wedding photos and videos; MatrimonyBazaar for wedding related products and services such as jewellery, catering, honeymoon packages etc, and MatrimonyDirectory, which basically works like a listings of contacts of wedding-related service and products providers such as wedding planners, caterers, photographers, venues, jewellery etc.

Matrimony.com Operational Metrics

  • 1 million profiles added overall
  • 60% profiles added by the prospects themselves
  • 17% of the profiles were added by parents
  • 23% of the profiles were by siblings, relatives and others
  • 10.4 million app installs
    • Mobile and mobile site accounts for 91% of profile views
    • 82% of personalised messages sent and received
    • 83% of total free profiles registered
    • 87% of interest expressed messages
    • 78% of phone numbers viewed
  • 745,000 paid subscriptions in FY18

Matchmaking segment results

Active profiles for the company grew by 12%, just prior to the wedding season, and the average realisation improved by 4.7%.

  • Matchmaking Segment Sales: up 8.5% to Rs 83.5 Crores up from Rs 77 Crores
  • Segment Revenue: up 7.7% to Rs 85.1 Crores from Rs 79.0 Crores
  • Segment EBITDA: down Rs 23.5 Crores from Rs 26.7 Crores. EBITDA margin at 27.7%
  • Gross margin before marketing expenses: 49.0%, same as Q2-FY18
  • Marketing spend: up 6% as a percentage of revenue

Marriage Services segment results

The company said that the marriage services segment is in the nascent stage, and “had operational issues which have been addressed.” This segment is impacted by seasonality, and expects “to have a healthy growth from Q3/Q4 onwards.

  • Marriage Services segment revenue: down 47.8% to Rs 2.4 Crores from Rs 4.6 Crores.
  • Expenses: down 7.8% to Rs 3.5 Crores from Rs 3.8 Crores

Details: Financials | Press Release | Presentation

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ