By Nikhil Cariappa

Instagram will start removing fake likes, comments and follows from accounts which use third party apps to boost these features, it announced in a blog post. Instagram said that this behaviour violated its Community Guidelines and Terms of Use.

In order to remove these fake likes, comments and follows, the company will:

  • Users will be notified if Instagram removes fake likes, followers and comments from their profile
  • Users will be urged to change their login credentials because some apps collect this information without explicit user consent. 
  • Users will receive a message regarding the privacy and security risks involved in using third-party apps to boost engagement scores

The company added that it will provide more updates about removing these fake boosters in the coming weeks. In the past, Instagram used auto-detection tools to remove fake accounts.

In August, Instagram introduced new tools for security and safety on the platform: more information about accounts with large followers, a form for the coveted ‘blue tick’ (verified) for accounts, and support for third-party authenticator apps.

Recently, Instagram cofounders Kevin Systrom and Mike Krieger quit the company. The company also promoted Adam Mosseri to lead the company.