Facebook posted total revenues of $13.727 billion (up 33% YoY), of which ad revenues were $13.5 billion, up 33% YoY; and $188 million from payments and other fees for the quarter ended September 2018 (Q3 2018). Mobile ad revenues accounted for 92% Facebook’s ad revenues for this quarter, up from 88% in the same quarter last year.

Its total income from operations was $5.78 billion (up 13% YoY), with an operating margin of 42%. Net income for the quarter was $5.13 billion, up 9% YoY from $4.7 billion in the same quarter last year. Facebook’s capex was $3.34 billion, and its cash, cash equivalents and marketable securities were at $41.21 billion at the end of the quarter. At the quarter ended September, Facebook had 33,606 employees, up 45% YoY.

In the Q3 2018 quarter, Facebook spent $1.9 billion on marketing and sales, $2.6 billion on research and development.

All figures below are for the quarter ended September 2018.

User metrics

  • Over 2.6 billion people use Facebook, WhatsApp, Instagram, or Messenger every month
  • Over 2 billion people use at least one of this “Family” of services everyday
  • 2.3 billion people use Facebook every month, and 1.5 billion every day.


  • DAUs were 1.49 billion, an increase of 9% YOY
  • US and Canada users remained the same from the previous quarter at 185 million
  • Europe users dropped to 278 million from 279 million
  • APAC gained 15 million users from the last quarter to 561 million
  • The Rest of the World gained 9 million users, up from 461 million to 470 million this quarter.


  • MAUs were 2.27 billion, an increase of 10% YOY
  • There was a slight increase of 1 million users to US and Canada geographies at 242 million
  • Europe users dropped 1 million from the previous quarter to 375 million
  • APAC users swelled from 894 million to 917 million
  • The Rest of the World added 13 million users and is now at 736 million

Revenues by user geographies

  • US and Canada drive a majority of the income at $6.6 billion
  • Europe brought in $3.3 billion
  • APAC $2.4 billion
  • The Rest of the World $1.3 billion
  • This is on an average, similar to revenues from the previous quarter, with slight changes in Europe and APAC revenues.

Ad revenues by user geographies

  • US and Canada brought in $6.5 billion followed by
  • Europe at $3.2 billion
  • APAC at $2.4 billion and
  • The Rest of the World contributing to $1.3 billion, with a similar pattern observed over the last quarter.

ARPU metrics (primarily driven by advertising)

  • Worldwide ARPU was $6.09 this quarter
  • US and Canada was $27.61
  • Europe at $8.82
  • APAC at $2.67
  • The Rest of the World at $1.82

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