Apple has appointed Ashish Chowdhary as India’s operation head, reports The Indian Express. Chowdhary, presently the Chief Customer Operations Officer at Nokia Networks, will take charge from January next year. The decision to hire Chowdhary is in line with Apple’s attempt to revive company’s growth in the country.

Apple has lost significant market share over the last few months to newer players like OnePlus. The company’s market share has been reduced to just 1% in India. Following the publication of Q4 earnings report, Cook confirmed a flat business in India. Chowdhary would be taking over from Michel Coulomb who took over from Sanjay Kaul. Kaul had stepped down in December 2017 amid Apple’s slowest pace of growth pace in India for fiscal year of 2017.  Till then Coulomb was Apple’s managing director for South Asia Operations.

Chowdhary who joined Nokia in 2003, has held various leadership positions in the organisation, including Head of Asia Middle East and Africa and Head of Global Services Business Unit. Chowdhary has 25 years of international experience in the enterprise and telecom sectors. As Chief Business Officer, he was responsible for Nokia Networks’ sales and operations globally.  He was country also a country head of Nokia networks in India from 2003 to 2007.

Recent moves at Apple

  • In July, three of its senior executives, Rahul Puri, head of national sales and distribution, Jayant Gupta, head of operator business and iPhone sales, and Manish Sharma who was the national sales head of telecom left the company.
  • In November, 2017, Sruthijith KK, the former Huffington Post India editor-in-chief, joined Apple as its app store editor.