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Amazon Prime to launch more original Indian content

Amazon’s video streaming platform Prime Video is launching 30 more originals in multiple Indian languages, reports the Economic Times. The company has not specified titles or tie ups with creators or production houses. Amit Agrawal, country manager of Amazon India, said that the company is investing in creating original content because it sees a very strong adoption of video watching amongst new customers. It is now used in over a 1,000 cities.

Amazon Prime Video recently added Kannada content to its library, taking the count of Indian language content available on the service to six, after Tamil, Telugu, Marathi, Bengali and Hindi. It has also acquired the digital streaming rights for several upcoming Kannada movies next year including Avane Srimannarayana and Orange.

The company also signed a deal with Disney this February which allowed it to exclusively stream seven upcoming international titles including Inhumans and Runaways and Cloak and Dagger from Marvel and ABC.

In August last year, Amazon signed a deal with Turner to stream Cartoon Network shows in India.

Amazon Prime in India so far

Amazon Prime subscriptions come bundled free-of-cost (on yearly plans) with several postpaid plans on Airtel (Rs 649, Rs 799, and Rs 1199). Vodafone also bundles free one-year Amazon Prime subscriptions with Vodafone RED plans beginning from Rs 399. In September, Amazon launched Reading in India, adding to Prime Video, Music, priority services like faster delivery etc.

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The same month, Amazon launched a Hindi website.

Also read: Netflix banking on 100M more Indian users in the future; new original content

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