ZEE5, which recently launched globally, has tied up with Xiaomi to make all its content available across all Xiaomi’s LED TVs.

  • Xiaomi users will see ZEE5 on PatchWall, a curated content interface on Mi LED TVs, where users can stream their content and other apps. Xiaomi claims to have 700,000 hours of content across 14 local and global content partners (AltBalaji, ErosNow, TVF etc.) on the PatchWall interface.
  • Earlier this month, ZEEL tied up with Jio after an on-off struggle regarding pricing.
  • In August, Zee also partnered with Bharti Airtel to create exclusive content for Airtel TV and ZEE5 for the next 3 years.

Zee launched ZEE5 in February this year. Currently, it claims to have 3,500 movies, 500 TV shows, 4000 music videos, 35 theatre plays and 90 live TV channels in 12 languages.

Xiaomi’s Q2FY18 earnings

Xiaomi’s international market accounted for 36% of total revenue in the quarter, with rapid growth in India. The company claims that it was ranked first in India by shipments in the quarter. It overtook Samsung in 2017 to take the first place in the India’s smartphone market with 31% of the market share in Q1 2018, while Samsung had 26%, as reported by Livemint. The bulk of Xiaomi’s revenue (67%) in this quarter came from its smartphone sales.

Xiaomi claims to have sold over 500,000 Mi LED TVs in the last 6 months. The TVs are essentially Android based where users can install available apps for streaming and other categories.

Update: We’ve updated the headline and the first sentence of this story to reflect that the ZEE5 and Xiaomi partnership is already live, as per an update from ZEE5.