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Zee5 goes global with a soft launch in 190 countries

Zee5 has launched in over 190 new countries, the streaming service has announced. A Zee5 subscription costs $2–10/month outside India, depending on the market. Zee5 users will be able to stream all its commissioned content for its TV channels, as well as Zee5 originals.

It’s unclear if the launch includes China, which is a strictly regulated market for online video providers, or in Crimea and North Korea, which are subject to international sanctions. MediaNama has reached out to Zee for comment on those markets.

Zee5 joins a rapidly growing list of Indian streaming services which are available globally, including ALT Balaji, Hoichoi, EPIC On, Eros Now, etc.

Zee has a wide network of international channels in the US, South America, Africa, South East Asia, and Russia, which it can use to market the Zee5 offering. Many of those markets are bound to have better internet connectivity and demand for Indian content from the diaspora, which Zee can tap into by advertising the app on its channels in those countries.

The company described this international expansion as a soft launch, and did not say if it had started marketing extensively. Zee5 has an expanded privacy policy for European markets, in line with the General Data Protection Regulation (GDPR).

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Zee5 updates

  • In September, Zee hired Rajneel Kumar as head of expansion projects and head of products.
  • In August, Zee5 launched on Airtel TV as part of a deal, after pulling out of a deal with Jio because Jio did not give it the consumer analytics that it wanted.
  • Zee and Jio are in talks to revive the deal, the Economic Times reported last month.

Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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