Zee Entertainment Enterprises Ltd (ZEEL) and Reliance Jio have signed a fresh deal, two months after a fallout between the two over pricing agreements. Zee’s content, consisting of content from 37 live TV channels, will be available on all Jio apps immediately.
The new deal also includes a partnership with ZEEL, wherein the company’s video-on-demand app Zee5 will be available for download, according to a press statement.
Jio currently claims to have 227 million subscribers.
Earlier in August, a multi-year contract between ZEEL and Jio fell through after the two failed to reach a pricing agreement, reported Exchange4Media. All of Zee’s content from 35 channels along with the on-demand content was removed from Jio Tv and Jio Cinema Apps.
Zee-Airtel content and distribution deal
Just days after Zee’s deal with Jio fell apart, the company signed a 3-month agreement with Bharti Airtel. As a part of the deal, ZEEL and Airtel would work on creating exclusive video content for Airtel’s video-on-demand app Airtel TV and ZEEL’s streaming service ZEE5. Additionally, Airtel’s mobile and broadband customers would get exclusive access to ZEEL’s premium content such as TV shows, original series, and movies.
The collaboration with Airtel was seen as a telecom replacement partner for Zee, despite Zee claiming that its partnership with Airtel was independent from any other operator’s. Zee MD Punit Goenka, MD, ZEE had told ET that the company would ‘love to offer its content on Jio’, provided they get a fair value.
Earlier this month, Zee5 launched in over 190 new countries. Typically, a Zee5 subscription costs $2–10/month outside India, depending on the market. The launch make available for streaming all of Zee5’s commissioned content for its TV channels, as well as Zee5 originals.