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Yatra launches hourly hotel bookings Flexi Stay

Yatra has launched an hourly hotel booking service called 'Flexi Stay' on select hotels. Customers can choose a check-in time and date while booking the hotel, but they have to book and pay for the room for a minimum of 4 hours. Launched in September, and live on the Yatra Android app, the service is available in New Delhi & Bangalore and the pilgrimage/temple towns of Shirdi and Tirupati. Yatra co-founder Dhruv Shingri said Flexi Stay data shows that 35% of its users book rooms for a 4-four period, while 65% guests book it for over 16 hours. The service also sees longer stays of upto 36 hours, 40, 60 hours etc. Shingri claims that the bookings for Flexi Stay come from those "who otherwise [in case of only full-day bookings] would not have booked the hotel." Yatra claims to have 96,000 hotel partners in India, and another 4,000 outside India. The company's algorithm with offer rooms between Rs 49-199 per hour (depending on the hotel). It claims that customers will save upto 30% or more than traditional night-based booking. The algorithm is based on factors like the 24-hour booking rate, time of booking, star category of hotel, day of booking, demand, location, city, etc. Yatra claims to be the largest online hotel provider for corporates (700 corporate clients) but has floated this product for direct customers for now. It will soon extend the service for corporate clients, since most corporate employees utilize rooms for 12-14 hours, but pay for an entire night. The company claims…

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