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Updated: Vikram Chandra’s news app ‘editor ji’ aggregates video content

3 Oct Update: MediaNama spoke with Editorji founder and journalist Vikram Chandra to get a better understanding of its content, team and revenues:  In a conversation with MediaNama, Editorji founder Vikram Chandra told us that the 100 videos they produce everyday come from a variety of sources like Twitter, YouTube, wire [services], while some were completely generated by the algorithm. He mentioned that [content partner] HT’s videos were already live on the platform, with other partners slated to join in the future. Editorji was designed to be a platform open to a range of media, and the company believes that the format it uses - 15 second video news - is best suited to the current generation, Chandra said. Chandra added that Editorji editors work with the company’s algorithm to tailor content from the top 20 websites across the world, as well as big stories that a user should be seeing, instead of only silo-driven news consumption [as what happens when a user sees only technology news if they’re interested in technology]. The company will look at revenues from multiple streams starting with 15 second video ads, and eventually launch charged premium services along with advertising on the platform. Chandra told NDTV Gadgets that ‘editorji’ the name came as an inspiration from the TV show Kaun Banega Crorepati where the computer is referred to as ‘computerji’, the AI algorithm creating the newscast and the user creating their own newscasts are both editorjis. Editorji’s main team consists of Seema Chandra, Biswajit…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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