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Swiggy and FreeCharge get legal notices for celebrating cricketer Prithvi Shaw

In a confusing move, a law firm for the agency that represents cricketer Prithvi Shaw have sent cease-and-desist notices to FreeCharge and Swiggy for social media posts celebrating his first innings. The Economic Times, which first reported on the notices, seems to have taken down its story on the subject. MediaNama has a copy of both notices. What the notices say "Our Client has absolute and exclusive right to fully market and monetize all commercial rights associated with the Player in all territories globally including without limitation, media and broadcasting rights (on all platforms like TV, Radio, internet, social media, multimedia, books and publications, outdoor advertising, print, mobile phones, digital etc), sponsorship and advertising rights, licensing and merchandising rights, gaming rights, media footage rights, apparel rights, website rights etc." "It is absolutely clear from your advertisement that you are encashing the…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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