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Shemaroo reports Rs 130 crore in digital revenues in FY18-19

Shemaroo Entertainment

Shemaroo’s digital media revenues stood at Rs 130.5 crore for FY18-19 as compared to Rs 92.3 crore in FY17-18. The company has not disclosed numbers for this quarter. In Q1FY2019, digital revenues came to Rs 36 crore. Shemaroo’s net profit after tax stood at Rs 23 crore for the quarter, up 60% YoY from Rs 14.7 crore in Q2FY18. The EBITDA margin for FY18 was 29%. Its income from operations for FY18 was Rs 490 crore. The company did not disclose its net profit margin for the quarter.

Traditional Media vs New Media

Shemaroo reported traditional media revenues of Rs 358 crore for FY18. The company did not disclose traditional media revenues for this quarter.

Shemaroo has agreements with various internet video platforms like YouTube, Hotstar, Reliance Jio, Apple iTunes, Google Play, YuppTV, etc. It also has agreements with telecom operators like Airtel, Vodafone, Idea, etc. Shemaroo distributes imagery, videos, full songs, live streaming etc. under MVAS through both operator branded portals, as well as its own branded portals.

Founded in 1962, Shemaroo Entertainment provides services like content creation, aggregation, and distribution with a content library of 3400 titles. The company distributes content for satellite channels, telecom operators, sells physical format CDs and streams content on digital mediums like mobile, Internet, broadband, IPTV and DTH, among others. It looks at all types of revenue models like pay per transaction, subscription, advertisement supported (free to consumer) etc.

Key highlights

YouTube views: Shemaroo claims that it has crossed 5 billion and 4 billion cumulative views on their YouTube channel ‘FilmiGaane’ and ‘ShemarooEnt’ by the end of June 2018.

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The company did not disclose subscriber numbers for YouTube channel Shemaroo Kids. As of June 2018, the channel had 1 million subscribers.

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