wordpress blog stats
Connect with us

Hi, what are you looking for?

76% of JustDial’s traffic came through mobile web and the app in Q2FY19

Online classifieds and bookings company JustDial has reported a net profit of Rs 48.4 crore for the quarter ended 30th September 2018 (Q2FY19). Net profit was substantially up by 29% on a year-on-year (YoY) basis, and up 26% on a quarter-on-quarter (QoQ) basis.

  • Operating revenue stood at Rs 221 crore, showing a growth of 13.7% YoY and 4.5% QoQ.
  • Operating EBITDA was at Rs 57.5 crore and witnessed a growth of 45% YoY.

JustDial’s unearned revenues stood at Rs 374 crore as on September 30, 2018, up 35% YoY and 1% QoQ. Unearned revenue is money received by the company for a service or product that has yet to be fulfilled. It can be thought of as “prepayment” for goods and services.

Paid campaigns

JustDial conducted 470,620 paid campaigns for advertisers during the quarter, up 34% YoY and up 4% QoQ. Divide the operating revenue by the number of campaigns, and it appears JustDial made Rs 4,695 per paid campaign, up from Rs 4,435 per paid campaign in the same quarter last year. Campaigns are essentially paid featured listings/recommendations on JustDial’s search.

  • Total (active) listings were 23.8 million, up 20% YoY, 1 million net listings were added in the quarter.
  • Of these listings, 12.3 million were with geocodes, up 34%% YoY.
  • Total images in listings stood at 51.4 million, up 33% YoY and up 7.2% QoQ.
  • Total Ratings & Reviews stood at 88 million at the end of the quarter, up 15.7% YoY.

Traffic and app downloads

  • Unique Visitors for the quarter stood at 131.3 million, up 25% YoY and 4.8% QoQ.
  • Out of these, 100 million users accessed JustDial via mobile web and the app, which is higher by upto 45% YoY and 8% QoQ. 76% of JustDial’s unique visitors came from mobile this quarter.
  • Note that just two years ago, in Q2FY17, unique visitors from mobile stood at 41.5 million out of its 76 million new users.
  • Traffic from Desktop stood at 21.8 million, down 17% YoY and down 7% QoQ. This accounted for 16.5% of the total traffic share.
  • Traffic from voice stood at 8.9 million, down 7% YoY and, 7% QoQ. This accounted for 6.7% of the total traffic share.
  • Total app downloads at the end of 30th September 2018 stood at 21.9 million, up 26.3% YoY and 5.3% QoQ. There were, on average, 13,555 app downloads daily, and 22 million app downloads for the quarter.

JustDial’s Omni business

JustDial has not released any data for its Omni business, an inventory management product it introduced (in 2015) to help small businesses manage their online and offline sales. In Q3FY17, CEO VSS Mani said that JustDial was pausing the Omni business to concentrate its efforts on its core search product.

Employee count

JustDial’s employee count increased to 12,417 from 10,892, up by 14% from the same quarter last year. Sequentially, increased by 1% from last quarter.

Download: Press release | Financials | Presentation

Advertisement. Scroll to continue reading.
Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ