wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi acquires Sprint subsidiary Pinsight Media

InMobi has acquired Pinsight Media, a mobile data and advertising company, in an all stock deal. InMobi says that this is a part of the partnership with US telco Sprint in regards to devices, data, media and marketing. The acquisition will help InMobi with better targeting, engagement and retention through network level mobile data from mobile apps and browsers, through its InMobi Marketing Cloud product.

Pinsight is a subsidiary of Sprint, which offers ad products and services to US telcos and advertisers across consumer goods, retail, entertainment and finance. Its services include getting new audiences, finding market opportunities and engagement strategies. It claims to get mobile data from 32 million mobile users from the network.

InMobi now has expanded its operations in North America to Kansas City along with the existing operations in San Francisco, New York, Los Angeles and Chicago.

In January this year, InMobi acquired US-based mobile video ad startup AerServ for $90 million in a cash and stock deal. Post this, the company’s video and programmatic business accounted for 35% of the overall company revenues. In June, it also partnered with Microsoft wherein InMobi moved to Microsoft Azure as its cloud provider and would also collaborate for technology and marketing strategies.

InMobi in India

  • In April, Airtel partnered with InMobi to give brands a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network.
  • In late 2016, InMobi partnered exclusively with US-based ads and monetisation company Tapjoy to monetise their inventory in India.

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...


By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ