InMobi has acquired Pinsight Media, a mobile data and advertising company, in an all stock deal. InMobi says that this is a part of the partnership with US telco Sprint in regards to devices, data, media and marketing. The acquisition will help InMobi with better targeting, engagement and retention through network level mobile data from mobile apps and browsers, through its InMobi Marketing Cloud product.
Pinsight is a subsidiary of Sprint, which offers ad products and services to US telcos and advertisers across consumer goods, retail, entertainment and finance. Its services include getting new audiences, finding market opportunities and engagement strategies. It claims to get mobile data from 32 million mobile users from the network.
InMobi now has expanded its operations in North America to Kansas City along with the existing operations in San Francisco, New York, Los Angeles and Chicago.
In January this year, InMobi acquired US-based mobile video ad startup AerServ for $90 million in a cash and stock deal. Post this, the company’s video and programmatic business accounted for 35% of the overall company revenues. In June, it also partnered with Microsoft wherein InMobi moved to Microsoft Azure as its cloud provider and would also collaborate for technology and marketing strategies.
InMobi in India
- In April, Airtel partnered with InMobi to give brands a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network.
- In late 2016, InMobi partnered exclusively with US-based ads and monetisation company Tapjoy to monetise their inventory in India.