wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi acquires Sprint subsidiary Pinsight Media

InMobi has acquired Pinsight Media, a mobile data and advertising company, in an all stock deal. InMobi says that this is a part of the partnership with US telco Sprint in regards to devices, data, media and marketing. The acquisition will help InMobi with better targeting, engagement and retention through network level mobile data from mobile apps and browsers, through its InMobi Marketing Cloud product.

Pinsight is a subsidiary of Sprint, which offers ad products and services to US telcos and advertisers across consumer goods, retail, entertainment and finance. Its services include getting new audiences, finding market opportunities and engagement strategies. It claims to get mobile data from 32 million mobile users from the network.

InMobi now has expanded its operations in North America to Kansas City along with the existing operations in San Francisco, New York, Los Angeles and Chicago.

In January this year, InMobi acquired US-based mobile video ad startup AerServ for $90 million in a cash and stock deal. Post this, the company’s video and programmatic business accounted for 35% of the overall company revenues. In June, it also partnered with Microsoft wherein InMobi moved to Microsoft Azure as its cloud provider and would also collaborate for technology and marketing strategies.

InMobi in India

  • In April, Airtel partnered with InMobi to give brands a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network.
  • In late 2016, InMobi partnered exclusively with US-based ads and monetisation company Tapjoy to monetise their inventory in India.

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ