wordpress blog stats
Connect with us

Hi, what are you looking for?

Hungama launches original Marathi show; ALTBalaji partners with Xiaomi in Indonesia

Hungama launches Marathi show, other languages to follow

Hungama is now launching an original long-form Marathi show. It already has some original shows in Hindi and English, and over the next 9 months, Hungama will release 6-7 planned shows in Tamil, Bengali, Telugu, Kannada, and Punjabi.

Hungama’s content is available on Xiaomi’s MiTV and Mi Video. Hungama partnered with Xiaomi in May this year, in a deal which offered Hungama Music and Hungama Play’s content on native Xiaomi apps. Note that Xiaomi had invested $25 million in Hungama early in 2016. Hungama Play’s content also streams on Vodafone Play, Idea Movies & TV, Amazon Fire TV Stick.

  • Hungama’s video–on–demand service Hungama Play claims to have over 50 million users in India, almost half of whom watch non–Hindi content on the platform.
  • It also claims to have 10 million users outside India.

Hungama began with original content earlier in June this year, launching a new show in Hindi and English languages.

***

ALTBalaji partners with Xiaomi

ALTBalaji has entered into a content partnership with Xiaomi. With this, Mi TV users in Indonesia will be able to stream ALTBalaji’s content. The deal also makes ALTBalaji’s original content with 25 shows and movies available for $4.99 per quarter, $7.99 for 6 months and $12.99 for a year. 

ALTBalaji said that its shows, along with Bollywood content had been well received in Indonesia, and that the company has dubbed its original shows into Bahasa, Malay Bahasa and Arabic. The app will add two dubbed shows every month.

Advertisement. Scroll to continue reading.
  • ALTBalaji claims to have 15 million users in 90 countries.

ALTBalaji hired Divya Dixit as Senior VP and head of marketing for India and international markets in September. Manav Sethi stepped down from the role earlier that month.

Others in Indonesia

  • Apart from ALTBalaji, Eros Now has launched in Indonesia in partnership with Xiaomi via Mi TV, along with subscription plans.
  • Vuclip’s VOD service Viu launched in Indonesia in March, in a tie-up with IndiHome Fiber, Telkomsel and Samsung. More here.

Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ