Httpool has become the official reseller partner for Facebook’s ad sales in the Balkan region, through a Facebook partnership. Httpool will provide ‘support, knowledge and expertise’ to local businesses and help with marketing strategies across Facebook, Instagram, Messenger and WhatsApp. Through the partnership, ad agencies will also learn about best practices, training, strategy, and local payment options along with direct billing and support with ad policy issues. Facebook does not have a physical presence in the Balkans.

Also read: Facebook and Messenger at 300M DAUs, now on to advertising…

In September last year, Httpool became Twitter’s new ad partner in india. Httpool was acquired by Sony Pictures Television Networks’ subsidiary IMS Internet Media Services (IMS) in July 2017. It began its India operations in 2011, and launched its self-serving online and mobile advertising platform called AdPlatform in India in June 2012.

Also read: Facebook cracks down on misleading e-commerce ads

Facebook ad revenues driving company

Facebook posted total revenues of $12.97 billion for Q4 2017 quarter, up 48% year-on-year (YoY) from $8.63 billion in Q4 2016.

  • Advertising revenue contributed 98.5% or $12.78 billion of total revenues, while payments and other fees contributed $193 million.
  • Facebook’s mobile advertising revenue stood at $11.4, an increase of 57% YoY. It represented 89.2% of its total advertising revenue for the quarter, as compared to 84% of total ad revenue in the corresponding quarter the previous year.

In Q2 2018, Facebook posted $13.2 billion in revenue. The revenue grew by 42% year-on-year, but Facebook’s stock fell 8% after-hours. Within a few hours, the share price fell 20% and wiped out $123 billion market capitalization.

Our advertising coverage here.