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Hooq sublets content to Hotstar

Hooq has signed the rights to 6,000 hours of shows and films which it owns, to Hotstar. In this subletting arrangement, Hotstar will broadcast this content to its Premium subscribers. This has bulked up Hotstar's English-language content, as Hooq pivoted to focus more on English-language content earlier this year. The deal includes shows that have rerun on Indian TV previously, like The Big Bang Theory, Arrow, The Flash, S.W.A.T., and The Goldbergs. MediaNama has reached out to Hooq and Hotstar for comment on the value of the deal, and titles which are and are not covered under it, and will update this story when we get a response. Hooq is priced at Rs 89 per month, and is available as a part of Airtel TV's Rs 249 per month bundle. It also has a slightly cheaper rate when bundled with ACT Broadband. Hotstar Premium is priced at Rs 199 per month and Rs 999 per year. Last week, Hotstar announced that it was cancelling AIB's show on its platform after harassment allegations surfaced against an AIB collaborator and two members of the collective. Hotstar CEO Ajit Mohan will move to head Facebook India at the end of this year. Correction: An earlier version of this story said that we reached out to Hooq for comment. This was incorrect, since we only reached out to Hotstar's PR team for comment. We have since requested comment from both companies. The error is regretted.

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I cover the digital content ecosystem and telecom for MediaNama.

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