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Foodpanda expands to 30 more Ola cities, now in 50

Foodpanda has added 30 more cities to its repertoire, and is now present in 50 cities according to a press statement. It will now be available in Jodhpur, Kota, Udaipur, Amritsar, Ludhiana, Jalandhar, Dehradun, Allahabad, Varanasi, Surat, Vadodara, Aurangabad, Bhopal (across Uttar Pradesh, Rajasthan, Punjab, Gujarat, Madhya Pradesh and Maharashtra) etc.

  • It claims to be the only/first online food delivery platform in 13 cities including Ajmer, Bikaner, Mathura, Rajkot, Jabalpur, Ujjain and Meerut.
  • The company targets to expand to a total of 100 cities by the end of November.
  • It will next expand to the eastern and southern parts of India.
  • Foodpanda claims to have 125,000 delivery personnel on its platform.

Last month, Foodpanda launched in thirteen cities: Jaipur, Chandigarh, Kanpur, Lucknow, Indore, Ahmedabad, Nashik, Nagpur, Mysore, Bhubaneswar, Guwahati, Visakhapatnam and Coimbatore. In these cities, Foodpanda partnered with 3,000 restaurants and 5,000 delivery agents. Foodpanda hopes to quadruple the delivery fleet by March next year.

Foodpanda’s timeline in India

It is no surprise that Foodpanda has launched in cities that Ola is already present in (see a list here). Rocket Internet launched the food delivery platform in India in 2012. Since then, it has raised:

Layoffs

In December 2015, the company laid off 15% of its staff across verticals, to become ‘sustainable and profitable’ in India. Foodpanda claimed that it had reduced manual intervention and hit 98% automation rate in order processing, thus leading to cutting its workforce.

Acquisitions

It acquired 3 companies in India:  HolaChef earlier this month, JustEats India in 2015, and TastyKhana in 2014.

In December 2016, Foodpanda itself was acquired by brother company Delivery Hero. Exactly a year following that, online cab aggregator Ola acquired Foodpanda’s India operations, saying it would invest $200 million in it.

Revenues

  • In Q1 2016, Foodpanda reported revenues of $11.13 million, a 74% growth, as compared to $ 6.35 million in the same quarter in 2015. It then had $100.07 million in cash reserves that quarter.
  • For FY 2016-17, Foodpanda India reported revenues of Rs 62.16 crore, an increase of 64% from Rs 37.81 crore in the previous year. For FY16-17, it registered a loss of Rs 44.81 crore compared to Rs 142.64 crore in the same year last year.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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