Eros Now has partnered with Freecharge to make its content library available to Freecharge users. Freecharge users will also get a 60% discount on the Eros Now annual subscription as a promotional offer, reports the Economic Times.

Eros Now claims to have 10 million paid subscribers worldwide and 110 million registered users. The platform had 7.9 million paid subscribers and 100 million registered users in the first quarter of 2018.

  • Last month, Eros Now partnered with Xiaomi to enter Indonesia; content from Eros Now’s library featured on Mi TV.
  • Earlier in June, the streaming platform entered Sri Lanka in partnership with Dialog Axiata.

Most of Eros Now’s come from partnerships with telecom operators, aggregator platforms and hardware manufacturers. Read more here. Its paid subscribers increased to 7.9 million in May 2018 from 5 million in December 2017; it was most likely a result of partnerships telco aggregator apps like Airtel TV and JioCinema.

Freecharge was acquired by Axis Bank in July 2017, and six months after the acquisition, reported a 42% increase in total payment volumes and 24% increase in monthly active users (MAUs). The payments company launched its own UPI payments service in March.

Eros Now content partnerships and international expansion

  • In September, Eros Now licensed its entire library to Chinese streaming service iQiyi; Eros Now became inaccessible in China, as streaming services require license to operate directly without any license partner.
  • Last month, Eros Now partnered with Xiaomi to enter Indonesia; content from Eros Now’s library features on Mi TV.
  • Earlier in June, the streaming platform entered Sri Lanka in partnership with Dialog Axiata via the Dialog ViU app.
  • In August, Eros Now tied-up with grocery delivery service Grofers.

Our Eros coverage here.