wordpress blog stats
Connect with us

Hi, what are you looking for?

E-commerce sales 2018: Xiaomi, Amazon, CashKaro: Who sold how much of what

Xiaomi

  • 2.5 million devices (including smartphones, LED TVs, Mi Band 3, power banks, earphones, routers and other accessories) sold between on October 9 through Amazon’s Great Indian Festival, Flipkart’s Big Billion Days, and mi.com’s Mi Super Sale.
  • 2 million smartphones were sold this year, double of that sold in 2017.
  • Xiaomi sold 1 million smartphones on Amazon in a day; all ten best-selling items on Amazon were Xiaomi smartphones
  • Included in the above number is: 100,000 LED TVs, 400,000 Mi products and accessories.
  • Both models of Mi Pro TV sold out within 10 seconds of going on sale on Amazon

***

Amazon Great Indian Festival

Smartphones

  • Xiaomi and OnePlus were market leaders in both mass and premium smartphone sales
  • OnePlus: record booking worth Rs 400 crore
  • Samsung: Sold 12 times more than average business day volumes; bestsellers were Galaxy S9 and Galaxy Note8
  • Motorola: 36 times more sale than a regular day sale in 36 hours

Appliances

  • Large appliances: sales increase 2.5 times; high demand for brands like Bosch, BPL;
  • Washing machines and refrigerators sold 3 times more, ACs sold 2 times more than regular day
  • Front-loading washing machines on Day 1 accounted for 40% of sales in India
  • 3.5 times increase YoY on number of TVs sold than regular business day
  • Both models of Mi Pro TV sold out within 10 seconds of going on sale

Fashion

  • 10-15 times sales of brands like American Tourister, UCB, Puma, Biba, Shoppers Stop, Casio, Fastrack
  • Amazon’s own (unnamed) brands saw a 400% growth in sales YoY
  • Luggage and travel gear saw a growth of 130% in sales YoY
  • Jewellery sales up by 3 times YoY

Home, Kitchen, Furniture

  • Kitchen appliances grew 3 times driven by water purifiers, mixer grinders & air purifiers
  • Home decor grew 2 times YoY driven by brands like Recron, Bombay Dyeing and Amazon’s Solimo
  • Home furniture sales grew 3 times YoY

Auto

  • Motorbike accessories sold 3 times more YoY
  • Tyres sales grew by 10 times YoY

Amazon Prime

  • Prime members shopped more during Prime Early Access than on any other day before this, including on Prime Day 2018
  • 2 times increase in Prime memberships over 2017 during the early access period
  • Prime Members shopped 3 times more for make-up and grooming products 

Amazon: own brands, products, and Alexa

  • Fire TV Stick was the second highest selling product on the website; 3 times higher sale YoY during Prime Early access
  • Echo was among the top 10 selling products, more Alexa-enabled smart bulbs sold in 12 hours than in September 2018
  • Third party Alexa Built-in devicesAlexa supported headphones sold more than monthly sales volume
  • Kindle: More Kindle Paperwhite sold in first 12 hours than in September 2018

On the seller side

  • Sellers (from home apparel, mattresses, fine jewelry, home decor, men’s apparel, foot massagers) saw growth between 2-30 times in a day
  • Over 1,300 sellers crossed the millionaire mark
  • Thousands of sellers had their best 1 day sale ever

***

CashKaro

Sales: Highlights

  • Average order value: 4 times increase, driven by mobiles and large appliances.
  • 10 times increase in number of transactions via CashKaro
  • Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata continue to dominate sales
  • Jammu & Kashmir, Punjab, Uttarakhand, Himachal Pradesh and Assam have registered an increased traffic YoY

 

Written By

I cover health, policy issues such as intermediary liability, data governance, internet shutdowns, and more. Hit me up for tips.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ