Xiaomi 2.5 million devices (including smartphones, LED TVs, Mi Band 3, power banks, earphones, routers and other accessories) sold between on October 9 through Amazon’s Great Indian Festival, Flipkart’s Big Billion Days, and mi.com’s Mi Super Sale. 2 million smartphones were sold this year, double of that sold in 2017. Xiaomi sold 1 million smartphones on Amazon in a day; all ten best-selling items on Amazon were Xiaomi smartphones Included in the above number is: 100,000 LED TVs, 400,000 Mi products and accessories. Both models of Mi Pro TV sold out within 10 seconds of going on sale on Amazon *** Amazon Great Indian Festival Smartphones Xiaomi and OnePlus were market leaders in both mass and premium smartphone sales OnePlus: record booking worth Rs 400 crore Samsung: Sold 12 times more than average business day volumes; bestsellers were Galaxy S9 and Galaxy Note8 Motorola: 36 times more sale than a regular day sale in 36 hours Appliances Large appliances: sales increase 2.5 times; high demand for brands like Bosch, BPL; Washing machines and refrigerators sold 3 times more, ACs sold 2 times more than regular day Front-loading washing machines on Day 1 accounted for 40% of sales in India 3.5 times increase YoY on number of TVs sold than regular business day Both models of Mi Pro TV sold out within 10 seconds of going on sale Fashion 10-15 times sales of brands like American Tourister, UCB, Puma, Biba, Shoppers Stop, Casio, Fastrack Amazon’s own (unnamed) brands saw a 400%…
