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BigBasket to offer subscription service with RainCan acquisition

BigBasket has acquired RainCan, a Pune-based grocery subscription delivery service for an undisclosed amount. This development was first reported by Entrackr, citing a notification RainCan sent to its users. RainCan will be renamed BBdaily, according to the report. A RainCan employee confirmed the acquisition to MediaNama, and said that the whole team would join BigBasket. As of now, RainCan has two projects: subscription based services which RainCan currently offers, and the another called 'Instant delivery' which is yet to be launched. RainCan users’ subscriptions and account balance would remain intact, the service would remain the same except for the renaming to BBdaily, the employee said. We've reached out to BigBasket for comment as well, and will update this when we hear from them. While there is no notification of the acquisition on the RainCan website, the website has become slightly unresponsive, and one can see that its developer has been renamed to BigBasket on the Google Play Store. As of now, the Android app has 50,000 installs. RainCan also seems to have an inbuilt wallet. Also read: Grofers has partnered with — wait for it — Eros Now According to a YourStory report from 2015, users could order groceries, fruits and vegetables from the app through the website, phone call or WhatsApp. The company would source the items from the distributor early morning and then deliver using its own resources. In the same year, the company raised $100,000 in seed funding from angel investor Ajeet Khurana and other unnamed individuals.…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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