Amazon has introduced payments via QR codes at retail stores, something that Paytm started doing exactly 3 years ago, and Freecharge two years ago. Users can scan the ‘Amazon Smile Code’ and pay the retailer. Users will also be able to see ratings and reviews on scanning the product. “Customers will soon find Amazon smile codes in retail stores neighbourhood stores,” an Amazon spokesperson told MediaNama.

The feature was first reported by FactorDaily, after it was spotted at an Amazon Home store in New Delhi. The publication reported that some products at the showcase had the ‘Smile’ code, which could be scanned to order the product. Amazon will also provide delivery services for the products, according to the report.

Amazon’s payments services

  • The company acquired the ‘all-in-one’ Tapzo app for $30-45 million in August. Tapzo enabled users to operate around 40 apps without downloading them.
  • The same month, Amazon India launched a bill payment service that would allow users to pay electricity, landline, broadband, gas and postpaid bills across 100 utility providers.
  • Amazon launched UPI payments for customers earlier this year in February. The service suffered a setback after uncertainty and concern over the Reserve Bank of India’s (RBI) mandate to store data locally, along with overlapping policy in the Draft Data Protection Bill, 2018.
  • In the past 12 months, Amazon has invested thrice in Amazon Pay: