NDTV and Bharti Airtel have launched a mobile-only channel NDTV HOP, which is a vertical mode app. The app will produce exclusive content for Airtel TV users, and is also available for download on Android and iOS. NDTV Group CEO Suparna Singh said that all the content in it was original and "not replicated or ported from other platforms." The app features 20-minute live shows on Bollywood, news, fashion, entertainment, gadgets, astrology, careers, debunking fake news, yoga, online deals, among others. The app also has shows similar to those that feature on NDTV's already existing channels such as Gadgets360 and Car and Bike. NDTV claims to have over 200 million unique users per month on NDTV.com. Airtel's content partnerships Airtel TV app claimed to have over 50 million downloads on Android in June this year. It has previously partnered with Zee Entertainment…
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