Airtel has now bundled a one-year Amazon Prime subscription free with several of its postpaid plans. The free subscription comes with almost all of Airtel’s postpaid plans of Rs 649, Rs 799, and Rs 1199. Starting earlier this year, Airtel started offering the Prime bundling for the Rs 499 postpaid plan and for V-Fiber broadband customers.

Airtel also signed a carrier-billing deal with Netflix just three months ago, where it gave away 3 months of Netflix free-of-cost and would charge from the 4th month. This would appear as an additional charge on the postpaid number bill.

Deals with Vodafone and Jio

Both Netflix and Amazon have similar deals with Vodafone. Vodafone bundles a free one-year Amazon Prime subscription with Vodafone RED plans beginning from Rs 399. It bundles Netflix for 2 months with a Rs 999 plan, and for a year with a Rs 2,999 postpaid plan. However, Vodafone’s Rs 2999 with a Netflix subscription still costs more than getting a Jio SIM card and paying for Netflix.

Telecom companies have begun bundling more products into their plans to compete with each other and provide more value for money for users. There are now multiple content deals between telcos and entertainment studios, music and video streaming platforms, etc.

Jio signed a multi-year deal with Star India to broadcast all televised cricket matches (T20, one-day international and test matches and BCCI’s domestic competitions) on JioTV and Hotstar (which can be considered a competitor for Netflix and Amazon Prime Video in India). The service is free to Jio Prime users, but customers of Hotstar have to purchase a premium membership.