wordpress blog stats
Connect with us

Hi, what are you looking for?

We knew our original content and digital premieres were enough to make people pay – Vishnu Mohta, Hoichoi

On the eve of turning one, Bengali-language streaming service Hoichoi announced 30 new shows and 12 new films for the next year. Hoichoi will also sell offline top up cards to boost its subscriptions. MediaNama spoke with Vishnu Mohta, HoiChoi’s co-founder about the company’s plans. The following is an edited and paraphrased transcript of our interview On how the offline top up cards work Mohta: “Even today, prepaid cards are sold offline. So.. the idea is to use a combination of methods and see how that goes.” Using the partner retail network, including cinemas, food courts, malls, having Hoichoi kiosks, users can use a scratch card to get a code. Then they can go to hoichoi.tv/redeem and activate the service for whatever period of time. We want to perfect the model in Kolkata where we’re piloting it. In the next two months, we’ll roll it out in one go through retail chains who we’re speaking to, our own cinemas and cinemas in West Bengal to start with and then other networks which telcos and DTH players use. On the subscription revenue model and being a content platform Mohta: I firmly believe that the SVOD model will work for Hoichoi in the next year, more so than it did the last year. There’s a bunch of free content (episodes, music streaming etc) also. In a lot of ways, we’re a freemium content player… That accounts for a big part of consumption. We’ll keep adding more. Hoichoi is meant to be one…

Please subscribe/login to read the full story.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

Free Reads

News

The Bill allows the Attorney General or any district/ city attorney to seek injunctive or other equitable relief against a large online platform

News

The tech giant made it clear it doesn't share data from organizations using Azure OpenAI and Copilot to third-parties or use it to train...

Google

Among the selected organizations are Quill.org and the World Bank, both known for their work in AI-powered tools.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ