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We knew our original content and digital premieres were enough to make people pay – Vishnu Mohta, Hoichoi

On the eve of turning one, Bengali-language streaming service Hoichoi announced 30 new shows and 12 new films for the next year. Hoichoi will also sell offline top up cards to boost its subscriptions. MediaNama spoke with Vishnu Mohta, HoiChoi’s co-founder about the company’s plans. The following is an edited and paraphrased transcript of our interview On how the offline top up cards work Mohta: “Even today, prepaid cards are sold offline. So.. the idea is to use a combination of methods and see how that goes.” Using the partner retail network, including cinemas, food courts, malls, having Hoichoi kiosks, users can use a scratch card to get a code. Then they can go to hoichoi.tv/redeem and activate the service for whatever period of time. We want to perfect the model in Kolkata where we’re piloting it. In the next…

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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