On the eve of turning one, Bengali-language streaming service Hoichoi announced 30 new shows and 12 new films for the next year. Hoichoi will also sell offline top up cards to boost its subscriptions. MediaNama spoke with Vishnu Mohta, HoiChoi’s co-founder about the company’s plans. The following is an edited and paraphrased transcript of our interview On how the offline top up cards work Mohta: “Even today, prepaid cards are sold offline. So.. the idea is to use a combination of methods and see how that goes.” Using the partner retail network, including cinemas, food courts, malls, having Hoichoi kiosks, users can use a scratch card to get a code. Then they can go to hoichoi.tv/redeem and activate the service for whatever period of time. We want to perfect the model in Kolkata where we’re piloting it. In the next two months, we’ll roll it out in one go through retail chains who we’re speaking to, our own cinemas and cinemas in West Bengal to start with and then other networks which telcos and DTH players use. On the subscription revenue model and being a content platform Mohta: I firmly believe that the SVOD model will work for Hoichoi in the next year, more so than it did the last year. There’s a bunch of free content (episodes, music streaming etc) also. In a lot of ways, we’re a freemium content player… That accounts for a big part of consumption. We’ll keep adding more. Hoichoi is meant to be one…
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We knew our original content and digital premieres were enough to make people pay – Vishnu Mohta, Hoichoi
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