We missed this earlier

Mumbai-based Servify which provides personalized after-sale services for smartphones, last week, raised $15 million in a Series B investment led by Iron Pillar, which focuses on Indian businesses working on mid-stage technologies. Existing investors Beenext and Blume Ventures also participated in the round.

Servify began operations in 2015 and provides end-to-end customer care for multiple smartphone brands; it provides device protection, phone repair and customer service with tie-ups from authorized partners, protection against accidental damage, as well as recycling solutions for smartphones. Run by Service Lee Technologies, Servify works with multiple device brands and carriers including Amazon, AmTrust, Apple, Croma, Godrej, Huawei, Ingram Micro, Motorola/Lenovo, Nokia, OnePlus, OPPO, Panasonic, Redington, Reliance Jio, and Xiaomi, among others.

It also has a mobile app that works as a personal assistant for consumers to list their electronic gadgets and household on it, store bills, and also access authentic brand authorised service for the above brands. The company launched operations in the US, with services for OnePlus smartphone, and will begin operations in Europe soon. The firm is an exclusive partner in for providing OnePlus’ damage protection and warranty plans in North America, with 400 ‘Walk-In’ service locations across US and Canada.

The firm raised a seed funds in November 2016 in an investment led by Blume Ventures which had provided a seed fund in April 2016 as well. The amounts for both rounds were undisclosed.

This is Iron Pillar’s third investment this year, earlier it invested an undisclosed amount in Hyderabad-based startup NowFloats, which assists small and medium business visible by developing their online presence. It also invested an undisclosed amount in Bangalore-based online jewellery store Bluestone.com.