We missed this earlier On August 30, OYO Rooms announced its entry into upscale hotels category with 'Palette Resorts' which will offer "hand-picked, premium accommodations". The hotel aggregator will partner with select resorts to deliver a premium, upscale experience to for touristers looking for a "distinct, premium and curated experience." Palette Resorts is launching with a property in Pondicherry and will expand to other destinations in India and international markets. Recent developments in OYO Just a day after Palette Resorts was announced, Oyo launched a loyalty membership program called Oyo Wizard which will offer rewards for frequent users of the platform. Oyo Wizard will offer “guaranteed” 5% discount on current booking, 10% on the next booking at the same Oyo hotel or 5% discount on other Oyo hotels, upgrades and instant rewards in Oyo Money. These rewards are accessible across Oyo’s range of housing offerings. The company recently acquired a wedding marketplace for an undisclosed amount. Last month, it had launched “Auto Party” a service where it provided banquet and event planning for weddings and other events. Oyo’s acquisition of AblePlus allows its users to do self-check-ins with digital arrival & departure register, Self KYC with Aadhar, and IoT managed smart locks. Its recent hires include Prasidha Menon as India head of communications and Rakesh Prusti as general counsel. Oyo recently launched in China and the UK.
