wordpress blog stats
Connect with us

Hi, what are you looking for?

Obopay acquires Mubble for data analytics; use case?

Obopay has acquired Mubble for an undisclosed amount. Mubble used to be a prepaid balance tracking platform for phones, but it is unclear what the company currently does. According to Obopay’s press statement, Mubble has 2 apps with over 10 million users. However, Mubble.in states that these apps are no longer available on the Google Play Store.

The acquisition will help Obopay, which is a payments company, to improve its data analytics and mobile app, and improve its services in Indian and international markets. It will use Mubble’s analytics framework to provide personalised content for its users. Ashwin Ramaswamy, co-founder and CEO of Mubble, will join Obopay.

In 2015, Mubble had raised an undisclosed amount of funding from Nandan Nilekani. At the time, Mubble claimed to have half a million downloads on Google Play, of which it claimed half used the app in Indian languages. Mubble’s growth to 10 million users is not very clear.

Obopay’s history in India

Obopay is a Bangalore based payments companies that also provides technology solutions for telecom, and Banking, Financial Services and Insurance (BFSIs) companies. It claims to have processed over 11% of global mobile money transactions without any fraud cases.

  • Obopay, in partnership with Yes Bank, started a mobile payments service in 2008 for Java-based phones and Blackberry devices.
  • It was also powering the back-end operations of Nokia Money, a mobile wallet service launched by the phone manufacturer along with Union Bank of India (UBI) in 2010.
  • The company had raised more than $144 million from Nokia, Citigroup, Essar Communications, Qualcomm Ventures, Elephant Capital among others.
  • However, the company’s fortunes fell sharply after Nokia Money decided to shut down its operations in 2013. Most of Obopay’s investors started to downgrade their investment in the company, while Elephant Capital wrote off its investment completely.
  • Paddy Padmanabhan and Rajiv Kuchhal, two former Infosys employees bought the company in 2013.
  • The payments company made a revival of sorts last year after It bagged a $15 million contract from Banque Atlantique in Africa for offering digital banking platform. At the time, it also sought an investor to infuse $25 million for beefing up its technology.
  • In December 2017, it received a wallet licence from the Reserve Bank of India (RBI).
  • Earlier this year, the firm had partnered with Mexico based GoRed Telecommunications to launch a payments service in Mexico.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ