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Obopay acquires Mubble for data analytics; use case?

Obopay has acquired Mubble for an undisclosed amount. Mubble used to be a prepaid balance tracking platform for phones, but it is unclear what the company currently does. According to Obopay's press statement, Mubble has 2 apps with over 10 million users. However, Mubble.in states that these apps are no longer available on the Google Play Store. The acquisition will help Obopay, which is a payments company, to improve its data analytics and mobile app, and improve its services in Indian and international markets. It will use Mubble's analytics framework to provide personalised content for its users. Ashwin Ramaswamy, co-founder and CEO of Mubble, will join Obopay. In 2015, Mubble had raised an undisclosed amount of funding from Nandan Nilekani. At the time, Mubble claimed to have half a million downloads on Google Play, of which it claimed half used the app…

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