Obopay has acquired Mubble for an undisclosed amount. Mubble used to be a prepaid balance tracking platform for phones, but it is unclear what the company currently does. According to Obopay's press statement, Mubble has 2 apps with over 10 million users. However, Mubble.in states that these apps are no longer available on the Google Play Store. The acquisition will help Obopay, which is a payments company, to improve its data analytics and mobile app, and improve its services in Indian and international markets. It will use Mubble's analytics framework to provide personalised content for its users. Ashwin Ramaswamy, co-founder and CEO of Mubble, will join Obopay. In 2015, Mubble had raised an undisclosed amount of funding from Nandan Nilekani. At the time, Mubble claimed to have half a million downloads on Google Play, of which it claimed half used the app in Indian languages. Mubble's growth to 10 million users is not very clear. Obopay's history in India Obopay is a Bangalore based payments companies that also provides technology solutions for telecom, and Banking, Financial Services and Insurance (BFSIs) companies. It claims to have processed over 11% of global mobile money transactions without any fraud cases. Obopay, in partnership with Yes Bank, started a mobile payments service in 2008 for Java-based phones and Blackberry devices. It was also powering the back-end operations of Nokia Money, a mobile wallet service launched by the phone manufacturer along with Union Bank of India (UBI) in 2010. The company had raised more than $144 million from Nokia,…
