Myntra has launched a loyalty rewards programme called Insider which will be based on points, rewards and ‘experiences’.

Users can earn Insider points by browsing and buying on the Myntra app, and collected points can be redeemed either for offers on Myntra. This will include priority customer care, early access to sales and launches. Points can also be redeemed for subscription to Myntra’s partner services like offers on Zomato Gold subscriptions. Other partners include BigBasket, BookMyShow, PhonePe, Erow Now, Zoom Car, Gaana and others.

The programme will categorize Insiders into tiers — Insider, Elite, Select and Icon — based on brackets of points collected. Each higher tier will seemingly get more perks and experiences. Myntra-Jabong CEO Ananth Narayanan said that the company hopes to have 10 million ‘Insiders’ in a year.

Earlier in March, Flipkart invested Rs 414.60 crore in Myntra, reportedly to support the company’s expansion into offline space like opening chain of brick-and-mortar stores.

Myntra’s acquisitions

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