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Google adds visual and personalised content on mobile feed, creator credit to Images

Google has rebranded its ‘Feed’ to ‘Discover’ on mobile and will now offer visuals, “evergreen content” (not time bound or not the latest) and personalised content. It will also be available on google.com on the phone on a mobile browser.

Until now, Feed has appeared on a left-swipe from an Android phone homepage, and Discover will appear the same way. Discover uses the same tools as those in Google News, introduced earlier this year.

  • Users will now see their Discover divided by topic, which can be followed for more updates. A control icon next to each topic has options on how much they prefer seeing a topic or sub-topic.
  • Discover will curate more videos and visual content.
  • The tool will show articles and videos not according to how recent they are, but how they are relevant to the user.
  • Based on a search tool Google introduced recently, Discover will show you content based on the level of expertise the user has on a topic or skill.
  • Discover is currently available in Spanish and English in the US. Discover can curate Spanish and English content in the same feed, instead of switching languages for the entire tool.
  • Google said Discover will expand to more languages and countries soon, without setting a timeline.

Adding creator credit to Images

  • Image Search on the search engine will now have creator and credit metadata, whenever available. Metadata fields show up on a right-click on an icon below the image.
  • Google will also add a copyright notice over the next few weeks.
  • The company admitted  that finding out the creator and copyright owner of images has traditionally been tricky.

Google has partnered with CEPIC (Center of the Picture Industry) and IPTC (International Press Telecommunications Council) to adhere to best practices for rights-related issues.

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