Amazon has launched Prime Reading for Prime members in India. The service is available on Amazon’s Kindle e-reader and Kindle app, as well as the 2MB Kindle Lite app. The library consists of a selection of e–books in Indian languages, which is available as part of the Prime membership at no additional cost. Incidentally, Amazon launched the Kindle Lite app in March this year and is being pitched as an India-first product designed for users with 2G/3G networks. Amazon Prime currently costs Rs 999 for a one-year-plan, and Rs 129 for a monthly subscription. With e-books, Amazon has added to existing content products Amazon Prime Video and Amazon Prime Music for subscribers. Amazon Prime Video had been looking to expand its offerings in vernacular languages to gain an edge over competitors. It already has a library of movies in five Indian languages. Amazon Prime Music launched in February this year. Prime Music has content deals with music labels such as T-Series, Venus Music, Sony Music, Saregama, and Zee Music Company. In April this year, Amazon CEO Jeff Bezos publicly revealed that the company had more than 100 million paid Prime members globally. He did not mention Indian Prime subscribers separately. However, senior VP and CFO Brian Olsavsky said that sign-ups for Prime memberships in the first year were higher in India than for any other country. It is worth noting that Amazon also offers another subscription based reading service called, Kindle Unlimited. Unlike prime reading, this service offers users unlimited access to over a million ebooks at a monthly charge of Rs.150.
- Final Call: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 22, 2023
- MediaNama Daily: We are not so certain about the CERT-In rules March 22, 2023
- How many crypto exchanges registered with India’s FIU following government notification? March 21, 2023
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
- RTI: No details on how many entities have complied with CERT-In’s cybersecurity directions March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...