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Amazon launches Prime Reading in India

Amazon has launched Prime Reading for Prime members in India. The service is available on Amazon’s Kindle e-reader and Kindle app, as well as the 2MB Kindle Lite app. The library consists of a selection of e–books in Indian languages, which is available as part of the Prime membership at no additional cost. Incidentally, Amazon launched the Kindle Lite app in March this year and is being pitched as an India-first product designed for users with 2G/3G networks. Amazon Prime currently costs Rs 999 for a one-year-plan, and Rs 129 for a monthly subscription. With e-books, Amazon has added to existing content products Amazon Prime Video and Amazon Prime Music for subscribers. Amazon Prime Video had been looking to expand its offerings in vernacular languages to gain an edge over competitors. It already has a library of movies in five Indian languages. Amazon Prime Music…

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