Balaji Telefilms’s ALT Balaji has hired Divya Dixit as Senior Vice President and Head of Marketing for India and international markets, Indian Television reports. Dixit comes to ALT Balaji after a sixteen-month stint at Zee5, where she held a similar role. Before that, she was director of content marketing at LeEco for ten months, before the company ran into financial issues and fired 85% of its India staff. Dixit’s hire comes weeks after ALT Balaji CMO Manav Sethi stepped down from that role.

“All the other various marketing units operating under ALTBalaji umbrella will now roll into Divya,” ALT Balaji CEO Nachiket Pantvaidya said. Dixit has also managed marketing at telecom and broadcast majors like UTV, Star, Sony Entertainment Television, and Tata Docomo.