Zee Entertainment Enterprises (ZEEL) has entered into a content sharing partnership with Bharti Airtel, reports Economic Times. This development comes within a month of ZEEL removing all content from Reliance owned Jio Digital Services, after both the companies could not reach a pricing agreement. As a part of its current deal with Airtel, over the next three years, ZEEL and Airtel will work on creating exclusive video content for Airtel’s video-on-demand app Airtel TV and ZEEL’s streaming service ZEE5. In addition to getting access to ZEE5’s content via the Airtel TV app, the telecom major’s mobile and broadband customers will get exclusive access to ZEEL’s premium content such as TV shows, original series, and movies. According to reports, Airtel will include all content from ZEEL in its Rs 499 bundle. ZEEL will hope to leverage the large user base of Airtel TV…
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