wordpress blog stats
Connect with us

Hi, what are you looking for?

Zee & Airtel partnership to offer digital content on Airtel TV & ZEE5

Zee Entertainment Enterprises (ZEEL) has entered into a content sharing partnership with Bharti Airtel, reports Economic Times. This development comes within a month of ZEEL removing all content from Reliance owned Jio Digital Services, after both the companies could not reach a pricing agreement. As a part of its current deal with Airtel, over the next three years, ZEEL and Airtel will work on creating exclusive video content for Airtel’s video-on-demand app Airtel TV and ZEEL’s streaming service ZEE5. In addition to getting access to ZEE5’s content via the Airtel TV app, the telecom major’s mobile and broadband customers will get exclusive access to ZEEL’s premium content such as TV shows, original series, and movies. According to reports, Airtel will include all content from ZEEL in its Rs 499 bundle. ZEEL will hope to leverage the large user base of Airtel TV as it will reportedly receive a fixed amount every time its content is consumed on Airtel’s platform. It will also receive consumer viewership data from Airtel in order to offer curated content to subscribers. According to reports, the company is keen on acquiring user data as it will help it understand its customers and therefore, create content that is targeted at them. So much so that, going forward, ZEEL will continue to seek ‘consumer insights’ in any other partnership that the company may engage in. For ZEEL, the deal is largely seen as a replacement for the recently collapsed partnership with Jio. However, the company claims that its partnership with…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ