wordpress blog stats
Connect with us

Hi, what are you looking for?

SBI plans to merge YONO, Buddy apps; targets 250 m users in two years

SBI, state bank of India

State Bank of India (SBI) plans to merge the YONO (You Only Need One) application with its mobile wallet, Buddy, as it will eliminate duplication of features and processes, the lender’s chairman Rajnish Kumar said. While acknowledging that both the applications currently operate independently from each other, Kumar said that the Bank will benefit if all their features are packed in a single offing.

Through Yono, customers can open an SBI account digitally, transfer funds, avail of pre-approved personal loan without any paperwork and get overdraft facility against fixed deposits.

Kumar revealed that the country’s largest lender has set a target to increase the user base of YONO to 250 million in two years from the current 2.5 million. “We have big plans to push Yono and our target is very ambitious for the next two years..,” he was quoted saying at the sidelines of an event. To put things into context, during the bank’s earnings presentation for the year ending 31st March 2018 (FY18), it said that the YONO app had 1.49 million registered users.

While the Bank has given no further clarification on the matter, we can take from Kumar’s statement that ‘Buddy’ will be absorbed into YONO. SBI launched Buddy, in collaboration with Accenture and Mastercard in August 2015, while YONO was launched in November 2017.

SBI’s recent moves

This week, the bank announced the launch of its Multi Option Payment Acceptance Device, ‘MOPAD’, which will allow customers to make payments through cards, Bharat QR, UPI and SBI Buddy (e-wallet) on a single Point–of–Sale (PoS) terminal. The bank is the largest PoS provider in the country with 6.23 lakh terminals deployed.

Advertisement. Scroll to continue reading.

Last week, Reliance Jio entered into a MoU with SBI to expand their digital partnership and provide a platform offering digital banking, commerce, and financial services to customers. It has to be noted that Jio and SBI are joint partners in the Jio Payments Bank, with Reliance holding a 70% stake and the public sector lender owning the remaining 30%

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ