Flipkart has launched a new loyalty programme called Flipkart Plus, which will be a no-fee programme allowing members to get free and quicker delivery, early access sales on the marketplace, and priority customer support. It will be a point-based programme, where customers will earn ‘plus coins’ with each order. With these points, they will be able to "unlock benefits across shopping, travel, and content", the company said. It largely implies that with enough points, the users will be able to unlock subscription of its partners like Hotstar. Note that this is not the first time Flipkart has launched a membership programme. Back in 2014, it had launched an annual subscription service called Flipkart First, and offered same day delivery, free shipping, 60-day replacement guarantee, apart from priority customer service. However, that didn't take off; in an interview with Livemint, an executive of Flipkart's said that it is different from the earlier initiative, and "like with every initiative, we have certain learnings." Other loyalty and subscription services Flipkart is clearly trying to take on its rival Amazon's Prime services, which offers a buffet of services — movie streaming, music streaming, priority delivery, exclusive deals, etc., at Rs 129 a month, or Rs 999 a year. Besides the two e-commerce giants in India, other platforms and aggregators also offer a slate of membership and loyalty programmes to incentivise more user to join and remain on their platform, in an environment which is increasingly seeing more players and competition. Food delivery space: A day before , food ordering and delivery…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...