Content company Arré has launched a vertical called Arré Studio to supply TV shows to streaming services like Netflix, Prime Video and Hotstar. Arré usually monetizes its content through branding partnerships, and runs a digital publication as well.
Arré Studio will be led by filmmaker Harsh Dave, who has worked primarily on Indian TV series and commercials, and a couple of Hollywood productions. “The original content market in India is expected to be a multi-billion-dollar opportunity,” Arré said in a press note. “Arré is aiming to be a significant player in this space.”
This comes as DICE Media signs a deal with Netflix for the second season of its Little Things webseries, and a second comedy series. Last month, Vice said it would distribute its content through Voot in India.
Arré’s partnerships
- Earlier this month, the company produced digital short Matched! in partnership with Pakistani brand Teeli.
- Arré tied up with Ola to make its content available on Ola Play, the cab hailing company’s in-car entertainment system.
- The company also launched a music and travel writing section, in addition to the podcasts it has been producing.
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