Balaji Telefilms’s revenues from its digital business ALT Balaji stood at Rs 5.8 crore for the quarter ended 31st March 2018 (Q1FY19), which is a sequential increase of 38% in comparison to Rs 3.6 crore in Q4FY18. This quarter, ALTBalaji’s revenues are over seven times higher than in the same quarter last year, when it was launched.
The company’s losses also narrowed from Rs 29.5 crore to Rs 26.4 crore, a 10.5% sequential decrease. The service added 2.2 million subscriptions, almost double what was added in the same quarter last year. While the company did not disclose how many of those subscribers came from telecom partnerships (where the company earns significantly less money per user than it does through direct sales), it said in its earnings call that 70–80% of viewing comes from telecom apps.
- Gandii Baat, possibly the service’s most popular show with four episodes, netted 800,000 average views per week. The company did not provide viewership data for other shows.
- 3.4 million paid users this quarter, excluding Reliance Jio subscribers, but including Vodafone Play and Airtel TV subscribers. This was 1.2 million for the last quarter. In August 2017, MediaNama estimated ALTBalaji’s subscriber base from 200,000 (minimum) to 266,667 (maximum), likely to be close to the 240,240 mark.
- 21 Original shows (excluding Kids and Comedy short clips) so far. Content also dubbed in regional languages (Tamil, Telugu and Malayalam and soon in Arabic, Bahasa Indonesia and Bahasa Malaysia)
Note that in January this year, ALTBalaji did a content deal with Reliance Jio to make its original content available to Reliance’s users of Jio Cinema, Jio TV etc. In April, the company also started offering its digital content portfolio on Airtel’s Airtel TV app. ALTBalaji also went live on the Vodafone Play service in September 2017 and its content is available to Vodafone users in India.