wordpress blog stats
Connect with us

Hi, what are you looking for?

ALTBalaji adds 2.2M subs in Q1FY19, quarterly revenue at Rs 5.8 Cr

Balaji Telefilms’s revenues from its digital business ALT Balaji stood at Rs 5.8 crore for the quarter ended 31st March 2018 (Q1FY19), which is a sequential increase of 38% in comparison to Rs 3.6 crore in Q4FY18. This quarter, ALTBalaji’s revenues are over seven times higher than in the same quarter last year, when it was launched.

The company’s losses also narrowed from Rs 29.5 crore to Rs 26.4 crore, a 10.5% sequential decrease. The service added 2.2 million subscriptions, almost double what was added in the same quarter last year. While the company did not disclose how many of those subscribers came from telecom partnerships (where the company earns significantly less money per user than it does through direct sales), it said in its earnings call that 70–80% of viewing comes from telecom apps.

Operational data:

  • Gandii Baat, possibly the service’s most popular show with four episodes, netted 800,000 average views per week. The company did not provide viewership data for other shows.
  • 3.4 million paid users this quarter, excluding Reliance Jio subscribers, but including Vodafone Play and Airtel TV subscribers. This was 1.2 million for the last quarter. In August 2017, MediaNama estimated ALTBalaji’s subscriber base from 200,000 (minimum) to 266,667 (maximum), likely to be close to the 240,240 mark.
  • 21 Original shows (excluding Kids and Comedy short clips) so far. Content also dubbed in regional languages (Tamil, Telugu and Malayalam and soon in Arabic, Bahasa Indonesia and Bahasa Malaysia)

Note that in January this year, ALTBalaji did a content deal with Reliance Jio to make its original content available to Reliance’s users of Jio Cinema, Jio TV etc. In April, the company also started offering its digital content portfolio on Airtel’s Airtel TV app. ALTBalaji also went live on the Vodafone Play service in September 2017 and its content is available to Vodafone users in India.

Results: Financials

Advertisement. Scroll to continue reading.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ