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Zomato hints its new focus on farm-to-table concept

Announcing its ten-year anniversary in a blog post, Zomato's founder and CEO Deepinder Goyal, has hinted that after restaurant reviews and food delivery platform, the company is now looking at the farm-to-table space. "We are already taking baby steps towards being the biggest farm to table food company in the world...We are working towards the idea of a world wherein most people should have access to safe and nutritious meals at the same price or cheaper than the cost of preparing them at home. We want to solve for the need to have to cook vs eat out/ order, and see cooking as something that people should want to do because it’s a joyous activity instead of being a chore," Goyal writes in his blog. Farm-to-table basically means working directly with producers, like farms or food producers.  Goyal adds in the blog that,  "this mission impacts consumers by exposing them to a variety of high-quality meal options that are – accessible to them, affordable, safe, nutritious and healthy; while also helping the restaurant industry grow sustainably – by allowing a transparent flow of feedback, fostering entrepreneurship, educating the restaurant fraternity and upholding higher standards for the industry to follow." According to this Business Standard report, Zomato will help restaurants to source food products directly from the farmers, and restaurants doing so will show a certified tag from Zomato. We sent queries to the company about this development, but Zomato did not comment anything on this. Competition In restaurant listing and reviews, Zomato competes with…

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