While Zee Entertainment Enterprises Limited's new Zee5 app is now number 5 on the Indian Google Play app store's top entertainment apps, the company is yet to disclose any details on subscriber numbers. That number will be disclosed at the end of Q2 FY 2019, i.e., September this year, said Punit Goenka, Managing Director and CEO of ZEEL. In a call with investors, Goenka discussed various aspects of Zee's digital business, primarily led by Zee5, which is a combined and refreshed version of the media company's two erstwhile offerings, OZee and Ditto TV. Zee5 is set to launch a slate of fourteen original shows, spearheaded by Karenjit Kaur, a biopic of actress Sunny Leone. Read: Zee Entertainment grows net profit by 31% to ₹325.9cr in Q1FY19 Comments during the earnings call In a wide-ranging call, Goenka commented on several aspects of Zee's digital business. Below are excerpts of his responses to analysts, edited for clarity and structure. — On Zee5 marketing strategy: In terms of marketing, we were waiting for [Zee5's first original show] Karenjit Kaur to be ready, and now you’ll see a significant marketing push not just for that but for the other shows. For regional titles, advertisements will largely be restricted to the local markets [where those languages are spoken]. We see different extent of success for originals in different languages — it's a good sign for us to see that our content is working in most languages. (Goenka was answering a question from an investor wondering why Zee5…
