Millennial-targeted media brand Vice will be distributing its content through Voot in India, Indian Television reports. Voot will be an additional channel of distribution for Vice’s content — Kya Bolta Bantai, a web series from Vice India that launched Friday, is also available on Vice’s own website. As is Kanchenjunga Calling, another series by Vice sponsored by Mountain Dew. PepsiCo has also put the show up on Mountain Dew’s YouTube channel. This is all part of what Vice calls an ‘off-platform’ strategy to distribute content.
Vice is mostly funded by branded content, which accounts for a major chunk of the company’s productions.
Other developments at Vice
After launch, Vice started a series of shows like Trash Talk, about waste disposal and allied municipal issues; Sex-Rated, billed as the “Vice Guide to sex in India”; Know Your Rights, about citizens’ rights; and 10 Questions You’ve Always Wanted to Ask A…, an interview series.
Earlier this year, two editors at Vice India resigned before the publication’s Indian launch after in-house lawyers blacklisted a story about a gay right-wing student activist. “We cannot get a call from Amit Shah,” Chanpreet Arora, the CEO of Vice India, was quoted as saying. In a column for Indian Television last week, Arora emphasized the importance of “full transparency while communicating with our audience.” She did not mention the editors’ resignations in that column. Pragya Arora, editor-in-chief, resigned too, but the reason behind her departure is unclear. Vice has not yet appointed a replacement for her.
Vice has also reportedly been seeking a TV channel license in India, but the I&B Ministry hasn’t been issuing any fresh TV licenses.