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Twitter India appoints Amrita Tripathi as its new Head of News Partnerships

(Source: Linkedin)

Twitter India has appointed Amrita Tripathi as its new Head of News Partnerships. Tripathi has updated the new position on her Linkedin account. The development was first reported by Exchange4Media.

Tripathi has experience of about 15 years in media. She started her journalism career with The India Express, later she worked with CNN-IBN, Global Health Strategies, SheThePeople, etc. She is also the founding editor of The Health Collective. Tripathi authored two books, The Sibius Knot and Broken News. Tripathi studied Philosophy at St. Stephen’s College.

Twitter wants you to read the news — on Twitter

In June, Twitter started rolling out features aimed at personalizing users’ feed based on their interactions with other accounts and content on the app, with a renewed focus on delivering news on the platform. The company is trying to make it easier for users to “discover more of what matters to you” with a newly designed explore tab, breaking news alerts and personalized news alerts on the timeline. Twitter is changing the explore tab to be divided by topic instead of by content type along with a feature that gives a ‘recap’ of an important event and receives a package of videos, tweet, news stories and articles for that event.

Twitter mobile app has already been sending out breaking news alerts on its platform, and it is now adding the feature for personalized news which is news alerts on the basis of what/who you follow, what you tweet about — information that is relevant to you, put together by algorithms and human curators. The news alerts, packaged with videos and tweets, will appear at the top of the timeline, the first thing users generally see when they open Twitter.

“We want Twitter to be the little bird on your shoulder that tells you what you need to know when you need to know it,” said Keith Coleman, Vice President of Product at Twitter.

This isn’t the first time Twitter is attempting to make news central as a way to get new users hooked on the service. Moments, which the company rolled out in 2015, was supposedly meant to curate news visually and outside the infinite-scrolling of the timeline.

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