Food ordering and delivery platform Swiggy has launched its membership program called Swiggy SUPER. The company is rolling out 1-month and 3-month subscription plans, with the current fee ranging from Rs 99 – Rs 149 per month. Swiggy Super: The programme will allow users to get unlimited free deliveries irrespective of the distance or time of day. In addition, the membership program will also offer benefits such as no surge fee and quicker issue resolution through a dedicated customer care team. Swiggy said that the user will have to order for minimum Rs 99 to avail the programme benefits. Swiggy's spokesperson told that the company was working on this programme for about six months, and this membership has been rolled out to about 2 lakh users in seven cities in India. Super will be launched for all Swiggy users in the coming months, the company said in its statement. Swiggy also plans to add more benefits to this membership in the coming months, including exclusive offers from its restaurant and payment partners. “In the coming months, we will continue to bring more value through SUPER by adding more benefits and growing the existing offerings on this service,” said Anuj Rathi, VP of Product at Swiggy. Swiggy Vs Zomato This membership programme arms Swiggy to fight Zomato in the food delivery battleground. Interestingly, Zomato launched its loyalty reward points program Piggybank early this month for its food delivery segment. Piggybank allows users to earn and use points for ordering food via the platform. Zomato has rolled out…
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