Shemaroo’s digital media revenues stood at Rs 39 crore for the quarter ended June 30, 2018 (Q1 FY19), up 36.5% from Rs 28.5 crore in Q1FY18. In the preceding quarter, the company reported digital media revenues of Rs 34.7 crore, so this is a marginal increase of 12.3% on QoQ basis.
Shemaroo’s net profit after tax stood at Rs 19.5 crore for the quarter, up 4.3% YoY from Rs 16 crore in Q1 FY18. The net profit margin for the company was 15.78%, while EBITDA margin was 31.63%. Its income from operations grew 19.1% at Rs 123.4 crore.
Traditional Media vs New Media
Traditional media revenue rose by 12.5% YoY to Rs 84.5 crore from Rs 75 crore in Q1 FY18. Traditional media contributes 73% of the revenues, while digital media contributes 27% of the revenues.
Shemaroo has agreements with various internet video platforms like YouTube, Hotstar, Reliance Jio, Apple iTunes, Google Play, YuppTV, etc. It also has agreements with telecom operators like Airtel, Vodafone, Idea, etc. Shemaroo distributes imagery, videos, full songs, live streaming etc. under MVAS through both operator branded portals, as well as its own branded portals.
Founded in 1962, Shemaroo Entertainment provides services including content creation, aggregation, and distribution with a content library of over 3400 titles. The company distributes content for satellite channels, telecom operators, sells physical format CDs and streams content on digital mediums like mobile, Internet, broadband, IPTV and DTH, among others. The company caters to all types of revenue models like pay per transaction, subscription, advertisement supported (free to consumer) etc.
YouTube views: Shemaroo claims that it has crossed 5 billion cumulative views on their YouTube channel ‘FilmiGaane’ by the end of June 2018. On its YouTube channel ‘ShemarooEnt’, it has about 8 million subscribers, and its kids special YouTube channel ‘Shemaroo Kids’ has 1 million subscribers at the end of this quarter. The company reiterated that “Some brands have pulled their advertising out from YouTube since some of their ads were shown next to hateful and offensive content. As a result, YouTube has implemented stricter brand safety guidelines and therefore the overall monetisation of content on Youtube has been impacted.“
Content deal: During the quarter, Shemaroo signed a content deal with SHAREit.
New launches: The company launched comedy service with Videocon d2h in April 2018