Future Lifestyle Fashions Limited (FLFL), part of Kishore Biyani's Future Group said in its BSE filing that it is investing £15.3 Million (approx. Rs 140 Crore) in online fashion retailer Koovs against 29.9% stakes in the online fashion retailer. The deal is subjected to regulatory approvals. The company will invest Rs 140 Crore in one or more tranches. In a separate filing, FLFL said that Koovs will first issue FLFL with 57,876,600 (57.8 million), representing 24.8% stake, raising £5.7 Million of cash. As part of the deal, up to two representatives of FLFL will join the Koovs's Board. This deal will help Future Lifestyle to access design capabilities of Koovs as well will get an online e-commerce platform to gain online presence of its fashion brands. Koovs, which sells fashion clothing and accessories in India, was launched in September 2012 and was listed on the London Stock Exchange in March 2014. The AIM-listed India-focused online fashion retailer also announced the formal opening of a bookbuild to raise up to £10 Million of equity at a price of 15 pence per share. Lord Alli, Chairman of Koovs, has will also invest £1.5 Million in the company. Future's Retail 3.0 Future Group is working on its new vision of ‘Retail 3.0, where the group plans to up its e-commerce game. Early this year Future Group’s supply chain solutions subsidiary bought Vulcan Express, the logistics arm of Snapdeal’s parent Jasper Infotech, for Rs 35 crore. Kishore Biyani at that time said that the group plans to boost its last mile capabilities for its e-commerce and retail business. If you…
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