Netflix has added a ‘smart download’ feature to its Android app, where TV show episodes are downloaded automatically in the background. Watched episodes are deleted automatically while the next one is ready to be viewed. This way, the company said, phone storage won’t be an issue. In an interview with PTI, Cameron Johnson, Director of Product Innovation at Netflix, said that Indians were among the top downloaders of content on Netflix.
Netflix in India
Netflix has over a dozen original series planned for India, and released its first original show from the country, Sacred Games, on Friday. According to an IHS Markit estimate, Netflix has around half a million subscribers in India. The company is marketing aggressively outdoors in Delhi, Bangalore and Mumbai, where the bulk of its Indian subscribers probably reside. While the number of subscribers it has in India isn’t much, its efforts may be more targeted to its global audiences — including non-resident and ethnic South Asians across the world.
The service is releasing all Indian originals globally — Sacred Games was dubbed into English, Spanish, Brazilian Portuguese, and Turkish. The next original show, a horror series titled Ghoul, will release on August. Other originals that the company is working on include Leila, Crocodile, and Selection Day. It’s also working on a prequel series to the popular Telugu franchise Baahubali. The original series will debut in multiple languages across the world simultaneously, providing what is possibly the largest potential audience ever for content made in India.