wordpress blog stats
Connect with us

Hi, what are you looking for?

Nazara acquires a minority stake in quiz company CrimzonCode

IPO bound Mobile gaming company Nazara Technologies Limited (Nazara) has acquired 27.42% stake in a quiz app company CrimzonCode to capitalise on real money quiz vertical. CrimzonCode owns the TopQuiz franchise, which allows players to play multiple quizzes around localized topics and stand a chance to win real money. The quizzing app was launched 6 months ago, and since then it has reportedly garnered 5,00,000 users and claims to have about 1,00,000 monthly active users engaging for over 15 minutes on the application per session. [We tried playing a quiz on the app (multiple times), but after streaming ads, it would not work and kept on crashing.] Nazara said that it will be publishing the TopQuiz app across 61 countries in emerging markets like Africa, Middle East, South East Asia, Latin America etc, as part of a multi-year partnership with CrimzonCode. Nazara's previous deals Mumbai-headquartered Nazara was founded in 2000 by Nitish Mittersain. Nazara has licensed mobile gaming rights to popular IP’s like ChhotaBheem, Royal Challengers Bangalore, Motu Patlu, Mighty Raju, Shikari Shambhu and Suppandi. Besides, it has tapped esports business in recent past in a big way. In February, Modern Times Group-owned eSports company ESL picked up a minority stake in Nazara for an undisclosed amount. ESL is the world’s largest esports company and the oldest professional esports organization that is still operational. ESL also signed a license agreement with NODWIN Gaming, in which Nazara had acquired a 55% stake in January. As part of the agreement, NODWIN Gaming will get 5-year licensing rights for…

Please subscribe/login to read the full story.
Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

News

By Soujanya Sridharan and Dr. Sarayu Natarajan Platform work and data: the intersection Every time you use a ride-hailing app, the matching algorithm processes...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ