Instagram has introduced a ‘You’re All Caught Up’ feature that informs the user when they have caught up with everything that was posted on their feeds in the last 48 hours. A green tick appears on the screen along with the message ‘You’re All Caught Up’ telling the user that they have seen all new posts from last two days.
This update is a supposed antidote to Instagram’s algorithmic which shows posts in a non-chronological order which was launched about two years back and was widely criticised. People objected that the feature will use information based on user’s interaction in the app to plan its feed which will spoil the usual way of scrolling through the app.
Instagram released a statement saying “We’ve heard that it can be difficult to keep track of your seen posts. With this message, you’ll have a better understanding of your Feed and know you haven’t missed recent photos or videos.” This feature is also supposed to help users to manage the time that is spent on the app and stop them from ‘overgramming’. Not just this Instagram also might be working on a Do Not Disturb feature to help the users.
Techcrunch reported ‘Facebook and Instagram are prototyping Do Not Disturb features that let users shut off notifications from the apps for 30 minutes, one hour, two hours, eight hours, one day or until they’re turned back on manually. WhatsApp Beta and Matt Navarra spotted the Instagram and Facebook Do Not Disturb features. Facebook is also considering allowing users to turn off sound or vibration on its notifications. Both apps have these Do Not Disturb features buried in their code and may have begun testing them.’
This goes back to the earlier promise made by the app that it is going to introduce features that help users strike a balance between digital and real.
Kevin Systrom, co-founder of Instagram tweeted,
Understanding how time online impacts people is important, and it's the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.
— Kevin S. (@kevin) May 16, 2018
Zuckerberg had also said ‘We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,’
Apple is going to introduce Screen Time in iOS 12. Google’s Dashboard which is going to be a part of Android P. These features are going to let the user track their usage patterns and understand which apps are taking up most of their time. The digital world has prioritised introducing features that help users balance app/gadgets along with other aspects of life.