Gulshan Verma, who was the Chief Revenue Officer at Times Internet, has moved to Hotstar in the role of a Senior Vice President. The move was first reported by Exchange4Media. While Verma refused to comment to MediaNama on the move, he updated his LinkedIn to reflect it. His official role at Hotstar will be ‘SVP & Head, Client & Agency’. Before Times Internet, Verma first did strategy and marketing for the tech industry at Yahoo in California in 2005–07, and moved to India to head sales strategy for the company in 2007–09.
After a one year stint at Ernst & Young after Yahoo, Verma moved back to Yahoo briefly before working at Komli Media, an Indian ad network. He left Komli to head Outbrain’s launch in India, a year before the former was acquired by SVG Media. He was head of India and South Asia at Outbrain for almost a year in 2015, and moved to Times Internet in October that year, where he worked for almost three years.
Recent Hotstar moves
In the Indian Premier League final, Hotstar made what was probably world history by maintaining over 10 million concurrent (i.e., simultaneous streams) during the game. Over a fifth of IPL viewership came from Hotstar, which uses Akamai’s CDN to deliver streams to customers.
While Hotstar has paid tiers, the vast majority of its business is ad-supported, and the company released a beta self-service tool in March for advertisers.