E-commerce giant Flipkart has launched a new ads platform in partnership with video streaming platform Hotstar. Developed by Flipkart,Shopper Audience Network will be used to float personalised video ads on Hotstar. It will use audience-based inputs along with Flipkart’s record of user purchase history to serve such ads to as many as 150 million users on Hotstar. The partners also expect the platform to provide a holistic view of their customers and give a better understanding of their digital ad spends. Hotstar thinks that their content, ad formats and audience with the help Flipkart’s consumer insights will make ‘Shopper Audience Network’ a success. The venture is largely motivated by Flipkart’s plan to dominate the online ad space. Earlier this month, Flipkart said that it planned to work on forming partnerships with advertisers to generate the sales required to meet their target revenue of $200 million to beat global online advertising leaders Google and Facebook. “Over the next few months, we will be forging some interesting partnerships with a number of brands from different sectors, as we start opening up our platform." said Prakash Sikaria, senior director, and head of monetization and growth at Flipkart. With this partnership, Flipkart gets access to Hotstar users (which Hotstar says is 350 million) who access the platform on a daily basis. Hotstar is facing tough competition at the moment with global video streaming platforms Netflix and Amazon Prime. Hotstar has an edge over both the platforms as it provides almost 80% (per CNBC) of…
- Indian Army train birds of prey to take down border-crossing drones November 30, 2022
- Petition in Madras HC Seeks to Restrict Minors from Online Gambling Sites and Apps November 30, 2022
- Online filing of consumer complaints mandatory from April 2023 November 30, 2022
- DPDP Bill, 2022: Experts Say Withholding Public Feedback Is Problematic, Call For Improved Consultations November 30, 2022
- India’s central bank launches pilot of e-Rupee for retail segment: Here’s everything to know November 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...