wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart announces new ad platform on Hotstar


E-commerce giant Flipkart has launched a new ads platform in partnership with video streaming platform Hotstar. Developed by Flipkart,Shopper Audience Network will be used to float personalised video ads on Hotstar. It will use audience-based inputs along with Flipkart’s record of user purchase history to serve such ads to as many as 150 million users on Hotstar. The partners also expect the platform to provide a holistic view of their customers and give a better understanding of their digital ad spends. Hotstar thinks that their content, ad formats and audience with the help Flipkart’s consumer insights will make ‘Shopper Audience Network’ a success.

The venture is largely motivated by Flipkart’s plan to dominate the online ad space. Earlier this month, Flipkart said that it planned to work on forming partnerships with advertisers to generate the sales required to meet their target revenue of $200 million to  beat global online advertising leaders Google and Facebook. “Over the next few months, we will be forging some interesting partnerships with a number of brands from different sectors, as we start opening up our platform.” said Prakash Sikaria, senior director, and head of monetization and growth at Flipkart.

With this partnership, Flipkart gets access to Hotstar users (which Hotstar says is 350 million) who access the platform on a daily basis. Hotstar is facing tough competition at the moment with global video streaming platforms Netflix and Amazon Prime. Hotstar has an edge over both the platforms as it provides almost 80% (per CNBC) of its content free-of-cost, without signing up for a subscription. According to the CNBC report, this approach has benefited Hotstar and bagged it a larger general audience, rather than a more niche choice such as Netflix. Hotstar performed much better than its competitors on Google Play and App Store, as per data by SensorTower.

Written By

Intern at MediaNama So, I come here to look out of the window while jamming to Kishore Kumar and write sometimes.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ